Starting as a textile company in the 1930’s, Wilson now has a long career in the business of designing shirts for men. Along with market needs, it has evolved over the years and this time the step to be taken was building its Internet presence through a new website.
They asked for a content management system for it, in order to update collections as soon as they have been launched. Graphically it had to reflect the brand’s tradition, but at the same time the contemporary styles from its collections.
For this purpose we used a white, clean layout to emphasize on the products’ visibility and its trendy sense of fashion; and to generate a vintage feeling we used black labels as captions and thick capital letters as headers.