tuElSalvador.com is a company created in 2009, with a clear and sharp aim: get closer the Salvadoran immigrant community to its relatives that live in El Salvador. They shorten the distance through an easy-to-surf website where they can select from a wide range of products or services from Salvadoran shops, buy there, and send a package directly to their family in El Salvador without shipping fees.
The Salvadoran community abroad is growing scattered around the world, and that is precisely one of the biggest challenges to publicize their service. Fortunately, in this times we count with popular social media, whereby we are able to make an international viral from an ordinary ad, and right there is where we entered the picture.
In order to generate a higher impact in the potential users that are already accustomed to digital animated ads which don’t catch their attention anymore, we decided to go to the basics and created a cozy small world made of paper.
Our characters and scenarios came to life under a vision of simplicity of shapes, and intense colors, which recreates the quaintness of the country. At the same time, the interaction between the elements transforms into something friendly the information provided, not just by the shaky cartoonish moves, but also by the flow from scene to scene.