Gourmet gelato is the specialty of SottoZero, its flavors are unique and great quality. But how to generate more demand of a good product that is already well known? We started refreshing its visual identity in order to make it match with the product characteristics: our solution was to make it playful but yet elegant using lighter fonts and removing the unnecessary visual effects that used to have, replacing them for plain colored masses.
Chromatically we picked a scheme of cold colors that combines well with tropical fruits tones used in photos. Once we completed this whole new graphic line, we applied it to different gelato presentations: cones, packaging to go and labels for deposits.
For the website we wanted to create an interactive space that invited both children and adults to visit it, explore it and play online making their own fantasy flavored place, so that they get engaged with the brand.Visit www.gelatosottozero.com