Global foods has launched a new line of drinks for sale in the export market. Its particularity lies on its exotic flavors brought from the tropic, that is why they were requiring an striking and unusual graphic design for their labels.
Our solution was to make them chromatically explosive: we looked for a color scheme that made people feel as if they were in a very nice weather wearing light cloths and enjoying the sun.
To identify each flavor, we designed a photographic illustration for every fruit, highlighting its color, shape & texture. This whole composition played nicely with the product in its glass packaging.