This company makes cakes specially for athletes who want to build muscle. In this context our first decision was to use bricks at any point to emphasize the word game in “Fabricake” and therefore define the kind of product we are selling.
As a nutritional supplement this product required a particular graphic treatment: it had to reflect its energizing power, and all its benefits and at the same time, of course, it had to look delicious. We concluded that all these factors didn’t contradict each other, and it was easy to conciliate them with the right chromatic palette: we used warm colors as yellow, orange and brown, which estimulate the appetite but also transmit energy. We made it look delicious using a well illuminated photo of the cake and finally in the background we placed the aforementioned bricks.